April 21, 2014 john

Get Aligned with your true purpose, quit wasting your time (and life!)

Looking at the title of this blog, you may conjure up thoughts of living on the mountain top with Buddhist monks, chanting and getting connected with your higher calling. And even though that may be more peaceful than your current life, this is not what I am referring to. Let me explain.

This past weekend, John and I got together to shoot some training videos we are doing as a gift to our amazing fans. There is SO MUCH time and energy that goes into writing copy for the scripts, creating a background that is aligned with our message, figuring out what to wear, managing the technical aspects of a video shoot and so on. So, by the time we began shooting, we had about a hundred hours or more of time already invested in the process. Talk about stress!

There were a lot of details to manage, and I was writing scripts until the moment we began shooting the first of three videos in the series. In fact, the third video’s script was choppy at best, and not totally finished. Keep in mind that we had a crew there for one full day only. After that, we were on our own. It wasn’t such a big deal because we own all the equipment needed to do the high end videos. But it makes a huge difference when you have help. If you are intuitive, or even slightly dense, you can still see where this is all going, can’t you?

After we completed shooting the first two training videos, we were so far behind schedule. At 7pm that night, we read the script for video three and decided to do a run through. About 5 minutes into this process, we realized that some major re-writes were necessary to do the video in the way that really expresses who we are and what we want to deliver to our fans. An executive decision had to be made. Did we want to write new copy on the spot and make the hungry crew wait? Or, wrap for the day and shoot the video tomorrow? We chose the latter. We enjoyed some amazing food, celebrated the first two videos being done, and got back to work later that evening.

Needless to say, we were pretty wiped at this point from all the energy that went into producing the first two videos. And keep in mind that there was a lot of work that went into preparing for this all week. Not much got done that night so we hit the hay, with the intention of starting bright and early and knocking it out, so we could move onto other important business.

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So, that next day looked something like this. Had a good breakfast and sat down together to get started. We were tired, but excited to get the videos done. We felt pretty good that we were delivering a product that will make a difference for entrepreneurs that are family-oriented like us. It makes us happy to think that we are improving lives. Does that set the tone for how we felt? Well, fast forward EIGHT HOURS and imagine how we felt when I tell you we had accomplished essentially NOTHING. Well, that ‘s not totally true, we did write several versions of what we wanted to say on the third training video, but nothing was exactly right, or even close. And the mood…it was thick with frustration, confusion, and honestly with resentment. We both resented the fact that the day was slipping away and we wanted to be done so we could focus on something else. We were even starting to resent one another. Why?

I can sum up the “why” with one word: Alignment. No matter how hard we tried we couldn’t create copy that we were aligned with. What it looked like is that I was putting my head down trying to write the script, then often looking up and saying things like, “this isn’t right” or “I hate what we are doing here.” I couldn’t quite express what it was that I wanted to create, I just recognized it wasn’t right. And what was John doing while I expressed that I didn’t like it….he was resenting me! He just wanted to push through and get it done.

Understandably so, as I did too. Something had to happen or we’d say something to each other that was hard to take back. So, I suggested we leave for a short field trip to clear our heads. That field trip turned into about six hours, most of which we were still short with one another. Then something happened. We began talking about what our commitment was, and the difference we wanted to make in the lives of our fans. We discussed the things we have experienced, and our mentors who have really moved us in the past. And like a surge of adrenaline, the words began to flow that expressed our truest alignment and commitments. And, it wasn’t long before we had our script for the third training video. And when we shared it with someone we trust that is the epitome of our perfect customer, she was blown away and inspired. It was a good sign.

The message here is not about how to resolve disagreements among partners, or how to write good copy.

The message here is about alignment and being true to yourself.

It may have cost us a whole day, a day which was very valuable to us in terms of time to get things done. However, getting in alignment is the fastest path towards connecting with your audience and making the most difference. Instead of pushing through and getting it done because we were tired or frustrated, we held tight to getting it done the right away, in a way that makes our souls sing and rejoice. We did it in a way that made us proud to be doing the work that we do, and in a way that will make our families proud of us.

Thanks for taking the time to read this blog, and we hope it will make a difference for you on the path that you are on. Hang in there, and be true to yourself, and know that whatever path you take to that alignment will be perfect!

Much love,

Jeremy