March 9, 2012 Jeremy

Association Client Case Study: Over 12,000 Facebook Fans in a Year for AAMA

The American Association of Medial Assistants (AAMA) is the premier organization that provides the medical assistant professional with education, certification, credential acknowledgment, networking opportunities, scope-of-practice protection, and advocacy for quality patient-centered health care. The AAMA is over 29,000 members strong, with members all over the United States. They are headquartered in Chicago.

The Challenge

With a small staff and limited marketing budget, the AAMA wanted a new marketing avenue to grow their association. In order to take the next step into a digital marketing solution, they needed education and buy-in to get the entire team on board. They also needed a partner that could offer advice to protect them against any risks associated with social media, provide the most up-to-date strategy, weekly support for their team, and lay the foundation for the AAMA communications and marketing team.

The Solution

The AAMA chose eRocketFuel to develop a social media strategy, train the organization to write  and manage their social presence, and put together their daily action plan. Through vigorous research and planning, identifying key content areas, creative writing and scheduling, the AAMA was able to add new digital marketing solutions. An e-newsletter, blog, and several campaigns with Facebook ads brought in over 12,000 Facebook fans.

The Results

– Over 12,000 Facebook fans in less than a year
– An incredibly active Facebook audience
– Marketing catalyst driving content, communication and community

Visit the AAMA Facebook page.