Light Your Members on Fire: People 2.0

This past Monday, I facilitated a session at ASAE11 in St Louis called: Light Your Members on Fire: People 2.0 (SLIDESHARE)

Asae 2011 – Light Your Members on Fire

View more presentations from eRocketFuel

We explored finding an association’s niche in social media but more importantly, how to talk to that niche. We then dove into developing and nuturing relationships by getting to know more about our audience – what makes them tick. The last exercise had the room of 100+ people sharing ideas on how they would light a member on fire to take action through a creative social media campaign.

Here are those ideas:

  • History – Photos and Stories
  • Early Bird Promos – Incentives
  • Related Links to connect people and training opportunities
  • Testimonials (text, videos, photos)
  • YouTube Video Testimonial contest (members vote for best)
  • Facebook/Twitter (most introductions to prospective members)
  • Magazine (Use Twitter to ask about specific article)
  • Facebook (Question everyone about something on our website)
  • Twitter (ReTweet Contest)
  • Competition (Students save the world – membership drive)
  • Contest (treasure hunt for info from your website)
  • Add a “passionate button” on your website instead of a LIKE button
  • Trivia contests (hints in weekly emails/posts
  • YouTube video on Facebook
  • Advocacy/ Hot Topics
  • Unhappy about what’s happening?
  • Turn it from a negative to an actionable idea
  • Make it fun – viral opportunity
  • Singing – come together on a common idea
  • Let members vote for best on YouTube (prize for winner)
  • Engage young people (encourage creativity)
  • Virtual orchestra (garage band)
  • Top 10 reasons to attend conference
  • Bloopers of videos at an awards event
  • Photo caption contest – post on Facebook
  • Send out baby onsies to members with new babies
  • Video interviews with speakers prior to conferences
  • Flashmob video clip contests
  • Prizes for recruiting new members
  • LinkedIn discussion board
  • Change profile picture to mkt campaign
  • Everyday posts united
  • Trivia giveaways
  • Subgroups in linkedin
  • Members of the week
  • Blog series

Which one are your favorite ideas?

Blog World 2010

The speakers at Blog World 2010 are hot this year.

Scott Stratten from unMarketing opened the conference this morning with some great key messages:

– Make your blog mobile. It’s the NOW.
(If you only have a few people now, think how you alienate them by not having a mobile-friendly blog)
– Blog only AWESOME.
(Want the blog to be shared? Who shares non-awesome blogs?)
– Stop with the Pop-ups and Captcha’s.
(These are like punching people for business.)
– Tweet every single day
(Sound like overkill? People talk everyday… be a part of the conversation.)

If you can’t be in sunny Las Vegas, bookmark this page and come back for the next 3 days to check out the latest LIVE keynote presentations for free. See the schedule below of what’s left.

The BlogWorld & New Media Expo 2010 Keynote Presenters

The times below are PST/CST/EST.
Thursday October 14:

  • 2:45/3:45/4:45 PM: Keynote: Convergence of Media and the Future of Unscripted Drama on the Web (Brian Solis, Mark Burnett)
  • 5:15/6:15/7:15 PM: Keynote: Behind The Wristband: How LiveStrong Evolved From A Cause To A Movement (Rohit Bhargava, Doug Ullman)

Friday October 15

  • 8:45/9:45/10:45 AM: Keynote: State of Digital Communications in Politics (Mark Penn Karen Hughes, Hugh Hewitt)
  • 5:30/6/6:30/7:30 PM: The Future of Web Video (Susan Bratton, Jim Louderback, Dick Glover, Dermot McCormack)

Saturday October 16

  • 9:30/10:30/11:30 AM: The 7 Harsh Realities of Blogging for Bucks (Darren Rowse, Sonia Simone, Brian Clark)
  • 5:00/6:00/7:00 PM: “New Media LIVE!” Talk Show

Watch BlogWorld Keynote Presentations LIVE, powered by Ustream.

Opinions Mean Everything

When you were growing up, you probably heard someone say,

“Don’t worry about what other people think.”

Or at least, I heard this growing up in North Carolina. Maybe it was because I was a dork, who knows. I even hear it at personal development programs I attend every year for T. Harv Eker, Chet Holmes, Robert Kiyosaki, Blair Singer, Tony Robins…(great trainers and business coaches that I highly recommend)

And in that context – it’s right. People’s opinions are reflections of themselves and have nothing to do with you. But what about when it comes to your business? Does that change the dynamics? You bet it does.

When people voice out their opinions on the Internet – that’s your reputation on the line.

Do you monitor your reputation? Monthly, Weekly, Daily? If so, great, how are you addressing it? If not, why not, people love you and people hate you. It might be good to find out what they are talking about. And if there is no chatter – well, then your business is not really in business, is it?

Contact Social Experts

Let us know how we can best serve you.