You may be a SOLO-preneur, but don’t go it SOLO

Coach: one who instructs or trains. Most entrepreneurs think that the definition of a coach means, to instruct myself; train myself. Why not? I mean, as an entreprenuer you do everything else yourself, you are the ‘everything’ in your business. You are owner, CEO, COO, CFO, Brand Consultant, Web Guru, Sales, and Reception.

Given that entrepreneurs have all of that on their plate, why would they be crazy enough to take on anything else? One would believe that the definition of entrepreneur actually translates into “one who has a screw loose.” But the truth is, most entrepreneurs have a burning commitment to be great, to make a difference in the world, to provide for their families. Why else would anyone work so hard without knowing whether there will be a pot of gold at the end of the rainbow?

Because you are that special person, with a huge commitment, I am going to let you in on a little secret that I have learned the hard way, and something that all successful people have in common. Successful entrepreneurs have a coach. Almost without fail, when you meet someone who is successful, they will tell you they did not get there on their own, and they have a coach that advises them. And, as they get more successful, they get better and better and more coaches. AND, they outsource the work that they don’t either enjoy or aren’t good at, and they leave it to other experts. This act alone elevates entrepreneurs to the next level.

So, to make it easy for you to take on shifting from a dedicated crazy person to dedicated entrepreneur that is ready for the next step, we have created a coaching session with a small price tag and big impact, called a Social Media Deep Dive session. We know that it might be challenging for you to give up some of the control, but this session is designed to make it easy for you. When you sign up for the session at a time that works for you, you give us your social addresses, and we do all the research that pinpoints what you are doing well, and what needs improvement. We show you how to create more raving fans and what it will take for you to shift to getting more fans that buy your product or service. All the research is done before you get to the call, and the call is only 2-3 hours of your precious time, designed as a laser coaching session with big impact.

More specifically, we analyze what you are currently doing well on social so that you can do more of it. We identify areas where your message is not aligned and share with you how to avoid these things. We help you identify your “social why” (your unique message) and dial it in so that you can attract massive amounts of your perfect customers easily.

Knowing your Social Why is the key to standing out in the social sphere.

Contact Us for a quote


Maybe you still aren’t ready?

No problem, we still have plenty of information-packed webinars coming your way in the very near future. You can absorb as much of that information as you can and convert to a being a coached entrepreneur whenever you are ready!

Much love,


Get Aligned with your true purpose, quit wasting your time (and life!)

Looking at the title of this blog, you may conjure up thoughts of living on the mountain top with Buddhist monks, chanting and getting connected with your higher calling. And even though that may be more peaceful than your current life, this is not what I am referring to. Let me explain.

This past weekend, John and I got together to shoot some training videos we are doing as a gift to our amazing fans. There is SO MUCH time and energy that goes into writing copy for the scripts, creating a background that is aligned with our message, figuring out what to wear, managing the technical aspects of a video shoot and so on. So, by the time we began shooting, we had about a hundred hours or more of time already invested in the process. Talk about stress!

There were a lot of details to manage, and I was writing scripts until the moment we began shooting the first of three videos in the series. In fact, the third video’s script was choppy at best, and not totally finished. Keep in mind that we had a crew there for one full day only. After that, we were on our own. It wasn’t such a big deal because we own all the equipment needed to do the high end videos. But it makes a huge difference when you have help. If you are intuitive, or even slightly dense, you can still see where this is all going, can’t you?

After we completed shooting the first two training videos, we were so far behind schedule. At 7pm that night, we read the script for video three and decided to do a run through. About 5 minutes into this process, we realized that some major re-writes were necessary to do the video in the way that really expresses who we are and what we want to deliver to our fans. An executive decision had to be made. Did we want to write new copy on the spot and make the hungry crew wait? Or, wrap for the day and shoot the video tomorrow? We chose the latter. We enjoyed some amazing food, celebrated the first two videos being done, and got back to work later that evening.

Needless to say, we were pretty wiped at this point from all the energy that went into producing the first two videos. And keep in mind that there was a lot of work that went into preparing for this all week. Not much got done that night so we hit the hay, with the intention of starting bright and early and knocking it out, so we could move onto other important business.


So, that next day looked something like this. Had a good breakfast and sat down together to get started. We were tired, but excited to get the videos done. We felt pretty good that we were delivering a product that will make a difference for entrepreneurs that are family-oriented like us. It makes us happy to think that we are improving lives. Does that set the tone for how we felt? Well, fast forward EIGHT HOURS and imagine how we felt when I tell you we had accomplished essentially NOTHING. Well, that ‘s not totally true, we did write several versions of what we wanted to say on the third training video, but nothing was exactly right, or even close. And the mood…it was thick with frustration, confusion, and honestly with resentment. We both resented the fact that the day was slipping away and we wanted to be done so we could focus on something else. We were even starting to resent one another. Why?

I can sum up the “why” with one word: Alignment. No matter how hard we tried we couldn’t create copy that we were aligned with. What it looked like is that I was putting my head down trying to write the script, then often looking up and saying things like, “this isn’t right” or “I hate what we are doing here.” I couldn’t quite express what it was that I wanted to create, I just recognized it wasn’t right. And what was John doing while I expressed that I didn’t like it….he was resenting me! He just wanted to push through and get it done.

Understandably so, as I did too. Something had to happen or we’d say something to each other that was hard to take back. So, I suggested we leave for a short field trip to clear our heads. That field trip turned into about six hours, most of which we were still short with one another. Then something happened. We began talking about what our commitment was, and the difference we wanted to make in the lives of our fans. We discussed the things we have experienced, and our mentors who have really moved us in the past. And like a surge of adrenaline, the words began to flow that expressed our truest alignment and commitments. And, it wasn’t long before we had our script for the third training video. And when we shared it with someone we trust that is the epitome of our perfect customer, she was blown away and inspired. It was a good sign.

The message here is not about how to resolve disagreements among partners, or how to write good copy.

The message here is about alignment and being true to yourself.

It may have cost us a whole day, a day which was very valuable to us in terms of time to get things done. However, getting in alignment is the fastest path towards connecting with your audience and making the most difference. Instead of pushing through and getting it done because we were tired or frustrated, we held tight to getting it done the right away, in a way that makes our souls sing and rejoice. We did it in a way that made us proud to be doing the work that we do, and in a way that will make our families proud of us.

Thanks for taking the time to read this blog, and we hope it will make a difference for you on the path that you are on. Hang in there, and be true to yourself, and know that whatever path you take to that alignment will be perfect!

Much love,


Building Your Social Media Brand Authentically

Today, I am going to talk about building your brand in social media. You want to expose yourself to the universe. You want to let yourself be seen by the people that are following you. Be fearless in sharing yourself and be authentic. Let people know what is important to you.

Watch this video to learn more about building your brand in social, and you get to learn a little more about me.


Hope this blog post has been helpful. For even more helpful blog posts/webinars, and education programs, keep in touch with us at on our Facebook page at

Go Like us today and share yourself authentically with us and our fans.

Entrepreneurs who are killing it on Social – Liz Dialto

Social Experts is proud to share with you a new segment we will be doing monthly called Social Experts Interviews.

Social Experts goes behind the scenes with Liz Dialto as she shares all about how Social Media has helped her transform the way she does business to really connect with her tribe and create lasting relationships.

Liz is a women’s body & soul coach, speaker, and writer. She is the founder of the Soul Movement Salon, a thriving private Facebook community where women come together to have transparent conversations about all things body, mind and soul and the brand new movement experience The 2xONE Method which she teaches live in LA and will be offering online in May 2014.

To find out how Social Media has created opportunities for Liz in growing her business, check out the video interview here!

Social Marketing Challenge

You know, we are always excited to witness brilliance in our everyday experience. And when you see brilliance, the best thing you can do is “borrow it.” That’s why, when our friend Sarah Jenks created a 28 Day Live More, Weigh Less Challenge, we thought, “Holy Cow, We Love This!” The next thought was, “This would be an amazing way to do to teach entrepreneurs how to do Social Marketing!”

So, we set out to create a Social Marketing Challenge that would not only be educational but fun. Every day there is a new challenge that will give you an action that will forward your game on Social. And, the steps are not so difficult that you can’t do them in ten minutes.

We are currently on Day 8 of the Social Marketing Challenge, so if you haven’t joined in the fun, it is not too late to catch up! And, while we suggest you do all of these challenges to be most effective, you do have the option of doing on the challenges that appeal most to you.

So, join us by going to our Facebook Page at Social Experts and please share as you do each challenge so we know how things are going for you, and can contribute to you when you feel more “challenged” than having fun. Because, in the end, there should be a good balance of both so you can grow your Social Marketing Skills. Hope this is helpful, and as always, we love doing things that make your life easier!

Here are images from the posts we have done so far:

And, don’t forget that our “Thrive and be Home by 5” Webinar is happening  TUESDAY at 1pm/Central. If you haven’t register, do
that here:

Are you Easily Distracted?

Okay, Okay, I admit, I am a creative soul. I DO get easily distracted with all matter of “shiny objects.” The creative itch in me wants to explore, create, have fun, and dive into new projects just for the experience. If you are at all like this, you know that this can be the best part of your living experience. So, I say this with all genuine intention: never let go of this part of yourself! It serves you and makes you who you are, perfect at your core.

When I ask the question, are you easily distracted, I mean to talk about something totally different than whether you like to play with play-doh on your lunch break. Instead, I am referring to that thing that happens when you have created a self-imposed deadline on a project that is important to your business, and your livelihood. You know what I mean, like when Youtube begins calling your name, or when Facebook Posts seem ultra-interesting all of the sudden, and when you must write a two-page letter to some animal rights advocacy group because wolves are being harassed and called names by native village people in Gnome, Alaska. It is self-created distraction. The way that you know it is self-created is because nobody, especially not a paying client, asked you to do it. You invented that distraction. Don’t worry, you aren’t in trouble, and there is a cure.

You see, in order to survive in business, I had to come to a realization. That realization is that there are two sides to me. One side likes to have fun, play, be goofy, and explore. The other side loves to get stuff done, provide for my family, and strive for excellence in my daily experience. The other thing I realized is that one DOES NOT thrive without the other. This is great news for all you fun lovers out there who can’t resist spending copious amounts of time laughing at your computer screen while you watch Youtube videos.

Now, putting the serious side of me into action on a regular basis had it’s challenges. I first had to accept that “structure” was a necessary component to my success. If I could showcase that word “structure” with shiny lights, and showgirls to bring attention to it in this blog, I would, because it used to seem like such a big and bold word to me. Creatives don’t tend to like being told what to do, and structure, in it’s nature, confines you taking only certain actions. Whaaaaa??!!! YES. But if you think about it, when you have structure, you can achieve what you want. So, what I did was simply shift my context.

You might ask, “how did you shift your context?” Don’t worry, it is not hard, here is how you do it: Think about what you are committed too, such as providing for your family. Envision the amount of money you want to make that would have them be provided for, and more. Make up a generous number. Wait for it….here comes the shift….when you envision your family eating well, enjoying each others company at events that cost money, wearing clothes that make them feel good, vacationing together without limitation…putting structure into your day all of the sudden seems easy. When you are working toward something you are committed to, and have that present in your mind, you are more likely to stay on task.

Here is the kicker, and you must find a way to do this. When you are sitting down to structure your time for the day, either the night before, or the morning of, make sure to create some time for goofing around and having fun. Honor that part of you that wants to express their creativity. When you do, a calm will come over you when you “get down to business.”

Here is to you having the most productive year of your life! And, here is to your family feeling loved by you when you get it all done and are able to be home in time for dinner.

Much love,


You are the Only Master of Your Time

So, here is a little rundown for you on time.

There are 60 minutes in an hour, 1440 minutes in a day, 10,080 minutes in a week, 40,320 minutes in a month, and 483,840 minutes in a year. The clock is still running, but I have been on this earth for 19,088,640 minutes so far, adjusted for time zones. The question is, where did all those minutes go? I remember many stand-out moments but I surely do not have over 19 million memories that I can think of.

So, that leads me to think that there are a lot of wasted minutes out there unaccounted for.

If you are like me, every minute is valuable. With the birth of my son, Theodore, this reality has become even more evident. I want to be there for him for the many great events to come and I want to live a long, healthy life so he can turn to me when he needs me.

Because of this, I have had to think long and hard about how I structure my time. First things first, I work from home most days. We set it up so that we have a full time sitter watching Teddy in our home, so we can visit him as much as possible and get some good play-time in with him during our work-days. That is the good stuff.

Second, what that means is that the time I do spend working has to be powerpacked and I have to make the most of each minute I spend working, so I can go and focus on those other things that give me joy.

I am lucky, as my wife is a business coach and time/structure expert. She gets paid a lot of money to help entrepreneurs set up their lives and businesses in a way that has them succeed. So, by osmosis, I “get” a lot of what her clients are getting. I am like a sponge, I soak up tons of valuable stuff that comes out of her mouth.

For instance, did you know that the average entrepreneur wastes an ungodly amount of time in front of Facebook?

It’s good to know that I am not the only one. I may be a Social Expert and do this for a living, but I also get sucked in by all the fun stuff my friends are doing and can lose precious time in front of the great blue ocean of Facebook.

So, to solve this issue, you want to schedule the amount of time you spend on Facebook. Depending on how important you make it, you may want to check in 1-3 times a day, for a specific amount of time and then EXIT. Let’s say 10 minutes.

Again, schedule it based on your level of comfort and business needs. Keep an eye on the clock and get off when your time is done. Go focus on the next task. Be true to your schedule, and it will be good to you.

Make sure to schedule time for breaks and eating a good healthy lunch. If you starve yourself of this time or food, you will become less effective over time, and your health will suffer. Dead equals not effective, remember that.

I also suggest spending the first part of your day creating a plan and a vision for what your goals are and how you are going to reach them. Keeping present to those things will keep you on track.

Further, keep a money goal in mind when you are planning your day. Money tends to be a motivating factor for a lot of people. But even if it is not, it is still a gauge for how you are doing. The more value you offer to your clients, the more money will yield.

Hope this helps, keep rockin and lovin your life and family.


Facebook Mistakes to Avoid

Moving into the first quarter of 2013, Facebook has announced that they now have 1.11 BILLION users. Given that number, a reasonable entrepreneur can easily see that Facebook has undeniable power and attraction for opportunists that are in business. Given this, it is important that your next move is a good one. So, we at Social Experts, always watching your back, have composed a list of a few Facebook mistakes that you may want to avoid when using Facebook as a Marketing tool for your precious business.

1. Don’t be an eager car salesman. No offense to car salesmen, the technique I am about to cover is probably good for you, just not for Facebook Marketing. The thing you want to avoid is decorating your cover photo like it is the windshield of car that is for sale. When someone comes to your page, they shouldn’t feel as if you are only about business. If they see a picture of your product and a star in the left hand corner with a price, the average fan will be turned off by your directness. Facebook is a “Social” site, so you want to keep this in mind when you design how your brand will be seen on your page. You will want to upload a cover photo that is representative of your brand and shows it in a good light, and you will want many choices for your cover photo, so that you can switch it up and keep things fresh on your page. Another advantage to switching the photo on a regular basis is that it lands you in the news feed of roughly 15% of your fans. The more they see you, the better. So, keep it clean and classy, and remember to be social. Treat your fans like they are at a summer patio party at your house and make sure they are comfortable.

2. Don’t get caught up in “Like” hype. Some business owners get hyper focused on getting more likes, and less focused on what’s important. Sure, it is good to create a steady stream of new likes, after all more likes could equal more business. But instead of just focusing on the likes, don’t take your eye off the ball when it comes to servicing your current fans. What you will want to do is create a well thought out content plan and implement it like clockwork every month. When someone responds to one of your posts, pretend they are a dinner guest and speak to them accordingly. Be as prompt as you can, and be cordial and generous. When you focus on taking such good care of the fans you already have, a steady stream of activity that matters will be created and grow organically. Plus, when you have really loyal fans, they will share about you to their friends, especially when you ask them too. So, prime the well and set yourself up for success by focusing on what is really important, those fans right in front of you.

3. Not taking proper advantage of the About Section on your page. This little tip will help your streamline your page, so pay close attention. There is an about section on your page and in it you can highlight your business. Most people waste this space by talking about what they do and how they started their business. Instead of doing that, what I want you to do is come up with a quick pitch, maybe 6 words long that explains what you do, and under that type out your website address and maybe your telephone number. The value of this is that the web address will show up directly on your Facebook page when someone arrives, and it is clickable so someone can easily go directly to your website. Facebook is not the only thing you should be doing in your marketing, you definitely want people to check out your website and get more information about you so they can hire you. So, use this little trick to get more traffic to your site, and ultimately more sales.

These are just three mistakes to avoid when you are doing Facebook Marketing. There are many more to share, so stay tuned. It is very likely that we will be publishing a more extensive list in the near future. In the meantime, keep up with your posts, be great with your fans, and make sure to turn off Facebook before it fries your brain, and go spend quality time with your families. As always, it is a pleasure to serve you as a fan of Social Experts.

Hope this blog post has been helpful. For even more helpful blog posts/webinars, and education programs, keep in touch with us at on our Facebook page at

Go Like us today and share yourself authentically with us and our fans.

Webinar: How To Actually Make Money With Facebook And Still Have Time For Your Family

When: Wednesday, April 17 at 2:00pm (EST)
There’s one thing for sure, you are busy! You have your own business and all that goes along with that. You are the CEO, VP, Accountant, Sales Force, and Reception. One thing you don’t need is a time consuming black hole where Social Media is suppose to be.

We all know that there is a need to do social, but wouldn’t it be great if someone could help you skip the year-long learning curve and save you valuable time and money? We have a webinar for that! In this heart-based webinar, we will give you 7 time and money saving tips that will get you raving fans, ROI, and get you home in time for take-out.

Instagram for Spas

By: Jeremy DeWeese

When DAYSPA magazine approached us to write an article about Instagram, I sat back in my chair and thought, “Finally, I can write an article about something that fits my position at Social Experts!” I absolutely LOVE Instagram, because it gives me the opportunity to share everything I am up to, including pictures of my son Theodore, the places I travel to, the food I prepare (I love cooking), and pretty much everything about my life that is newsworthy and fun for the viewer.

It works with iPhone, iTouch, and iPad and converts pedestrian quality snapshots into beautiful, creative images that make you look like you have a four-year degree in art and design.

Why is Instagram so great in the realm of Social Media?

One of the most important factors of Social Media is the connectiveness and community that it provides. And,because so many Instagram users use it only for personal uses like the ones I mentioned above, they are missing out on the incredible opportunity that Instagram has for business.

If you have been in business for any length of time, you have been employing a ton of traditional methods for marketing your business. You might be advertising in magazines, on billboards, the yellow pages, or any number of traditional advertising sources. Those things are great, and still useful, but apps like Instagram open up an entire new realm where you can get connected to your customer base and create lifelong loyalty and win their hearts. DaySpa has asked me to share some ways you can use Instagram in your business.

1. Showcase your products or Services. Instagram is free, just like window-shopping, if you remember the days when we weren’t glued to our computers and would actually leave the house to stroll. Instagram provides a mobile resource for window-shopping for your customers. Show off all of your products and brag about them in the description under the image. Customers will even have the opportunity to comment under the image, providing for you a very valuable testimonial that will turn into more ROI. For Spa Owners, you can not only show off the products you sell, you can also showcase the equipment and supplies you use that give that service it’s special quality. Let your customers take a sneak peak into what it would be like for them to use your services.

2. Share your team. In any great business, there are the amazing people that make it work well. Be proud and showcase your team on Instagram. Take those smiling
faces and share them with the world. When customers see the personality and charm of your team, they will become endeared to them, and want to become part
of your family and be pampered by the people that care.

3. Connect Instagram with your Facebook and Twitter accounts. Once you set up an Instagram Account, you can easily share images on Facebook and Twitter, which
means you can reach an expanded audience. There are also options to share your images via email, on Tumblr, Flickr, and you can even share an image when you
check in on foursquare.


4. Use Instagram to build a buzz about an upcoming product, a sweepstakes, or share promotions. When your customers choose to follow you on Instagram,
reward them by letting them be in-the-know first. Whenever you unveil a new service, give them a behind the scenes look at what that will be, and how it will
change their life! If you have an upcoming sweepstakes, share with them about how to be a part of it in the photo. Take a picture of a new banner, a placquard, or
a sheet of paper that shares about the upcoming sweepstakes or promotion.

5. Have fun with your photos on Instagram. Be as cheesy as you would like. Remember, human beings spend a lot of time trying to look good, because
they are afraid of looking dumb to you, just like you are afraid of looking dumb to them. If you step back for a moment and think about it, the greatest
friendships are created when you tear down that wall and let yourself be goofy and share authentically about yourself and your business. Dare to be you and your
customers will love you for it.

If you haven’t set up an Instagram account yet, what are you waiting for? It can be accessed for free in the app store. It is the least expensive resource for creating ROI in your business. Unleash your creativity and begin connecting with your customers today. Whatever you do, don’t forget to have fun! Bring a little light into your day!

Hope this blog post has been helpful. For even more helpful blog posts/webinars, and education programs, keep in touch with us at on our Facebook page at, and please sign up below for our weekly newsletter.


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