Successful Gadget and App start-ups that Emerged from SXSW 2012

Have you ever been to SXSW? It’s a killer party – uhm – very educational conference that happens every year in the Spring in Austin, Texas. There is an interactive and a film part of the event. The interactive brings in all the tech companies and especially all the social media crazies like eRocketFuel.


My friend over at Promotional codes made a great infogrphic of the cool happenings of SXSW. Check it out.



Small Business and Social Media

Small businesses are increasingly jumping into social media these days as they see the advantage of connecting to their local audience. Is your small business participating in social? How much time are you spending? Which platforms? And what are your results? Share them with us.

Twitter Twends and Trends

Twitter is our favorite social media platform at eRocketFuel. It helps us find the people we need to find each week whether they are for ourlselves, our clients, to get discounts (woohoo), or to hit up Lady Gaga to just stop by and hang out with our RocketFuels… How do you use it? Thanks

Light Your Members on Fire: People 2.0

This past Monday, I facilitated a session at ASAE11 in St Louis called: Light Your Members on Fire: People 2.0 (SLIDESHARE)

Asae 2011 – Light Your Members on Fire

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We explored finding an association’s niche in social media but more importantly, how to talk to that niche. We then dove into developing and nuturing relationships by getting to know more about our audience – what makes them tick. The last exercise had the room of 100+ people sharing ideas on how they would light a member on fire to take action through a creative social media campaign.

Here are those ideas:

  • History – Photos and Stories
  • Early Bird Promos – Incentives
  • Related Links to connect people and training opportunities
  • Testimonials (text, videos, photos)
  • YouTube Video Testimonial contest (members vote for best)
  • Facebook/Twitter (most introductions to prospective members)
  • Magazine (Use Twitter to ask about specific article)
  • Facebook (Question everyone about something on our website)
  • Twitter (ReTweet Contest)
  • Competition (Students save the world – membership drive)
  • Contest (treasure hunt for info from your website)
  • Add a “passionate button” on your website instead of a LIKE button
  • Trivia contests (hints in weekly emails/posts
  • YouTube video on Facebook
  • Advocacy/ Hot Topics
  • Unhappy about what’s happening?
  • Turn it from a negative to an actionable idea
  • Make it fun – viral opportunity
  • Singing – come together on a common idea
  • Let members vote for best on YouTube (prize for winner)
  • Engage young people (encourage creativity)
  • Virtual orchestra (garage band)
  • Top 10 reasons to attend conference
  • Bloopers of videos at an awards event
  • Photo caption contest – post on Facebook
  • Send out baby onsies to members with new babies
  • Video interviews with speakers prior to conferences
  • Flashmob video clip contests
  • Prizes for recruiting new members
  • LinkedIn discussion board
  • Change profile picture to mkt campaign
  • Everyday posts united
  • Trivia giveaways
  • Subgroups in linkedin
  • Members of the week
  • Blog series

Which one are your favorite ideas?

How to Expand your Twitter Network

So, you have finally created an account on Twitter and are ready to market yourself or something else. This is all very good, but you are now faced with a common and widespread dilemma – how to go about marketing on Twitter.

One has to agree that while Twitter has one of the simplest registration processes, a person feels quite lost when the home page pops up. The best one does is search for some friends and start following them, but even that doesn’t seem to work after some time. This seems to be the story of an overwhelming number of Twitter users.

If you are caught in a similar problem, don’t worry, for we are here to guide you through this problem. Be rest assured that Twitter is, and will always be easy to use; it only calls for certain application of skill when it comes to creating a following.

Here’s how you go about expanding your network on Twitter:

  • Search and expand – When you first log in to Twitter, you see a search box on the top left corner. As mundane as it may seem, it is the very powerhouse that will build your network over time! Start off by searching for topics that interest you. You will come across many people who completely or partly share your interests.
  • Follow people – It is now time to follow these people on Twitter. Follow as many people as you like. From now on, this will add more valuable information to your feed page, and you will enjoy spending time on Twitter a lot more. The next important step is to comment on what you happen to like. Since these things are of your interest, this will lead to quality conversations taking place.
  • Create your own brand – Once you have enough people following you—and this will be decided by how ambitious you are—you can go ahead and start promoting whatever you want to. It is better, however, that the topic be somewhat relevant to the general feel of your profile, which will help people to make a smoother transition to your product or service.
  • Promote – Now that the stage is set, go ahead and promote your offering. Start talking about your products or services in your tweets and try to post link that take people to your blog, website, etc. Another very good idea is to have a Facebook page or community and link it with Twitter, thus giving rise to a synergy of feedback and information.

Do observe the following guidelines when posting on Twitter:

  • Make your tweets short and interesting.
  • Don’t post totally irrelevant stuff too often.
  • Be interested in other people’s work too; tweeting is not a one way street.
  • Keep looking up Twitter suggestions for people to follow.
  • Send direct messages to people you like to build up friendships.
  • Discover Twitter more and more –always stay updated.

As we said earlier, Twitter is a beautiful application and is also very easy to use. You can make the most of it by following the tips outlined above.

Twitter Marketing Demystified – How to Make it Work for You

Who hasn’t heard of Twitter these days? Within an incredibly short time, this fancy concept has now become hugely popular and has led to Twitter becoming one of the top online networking sites.

For the average user, Twitter allows small doses of information that can prove useful when it comes to saving time in today’s busy world. It is also an amazing marketing tool if you know how to use it that way.

Almost everyone has a Twitter account now, but hardly anyone uses it regularly. The reason for this is that Twitter demands the skillful use of words, which is something not all of us are gifted with from the very start.

However, there is no need to lose heart. We’ll tell you how to go about making Twitter work for you in very simple terms. So the next time there is something you have to offer, you can do the marketing on your own via Twitter! Let’s get down to the basics:

Say only what you mean – It is easy to be carried away by all the excitement, but don’t think that people can let anyone get away with promising anything and delivering nothing. While there is a lot of information out there on Twitter, you must exercise some discretion when you post your tweets. Making false claims might win you some points in the beginning, but people are going to forget you as soon as they find out the bitter truth about your bloated claims.

Don’t overdo it – Since there is a limit of only 140 characters, don’t try to overdo everything. There’s only so much humor, information, and pep that can be inserted into a tweet. Keep your tweets to the point and do try to be a little funny sometimes. However, remember that at the end of the day, people are looking for solid information, and that they respect the source it comes from.

Step outside the circle – Every once in a while, you should be tweeting about things that have nothing to do with your blog at all. Granted that most of the time, people are interested in your blog and would be willing to follow links that lead to your blog, but you also need to realize that it is important to rope in other people as well. Many connections are generated when people with apparently nothing to do with your blog get attracted to a particular post and ultimately help in spreading the word.

Choose your words well – Since there are only 140 characters you can post on Twitter, pay a lot of attention to what and how you are writing. In the world of Twitter, words are more precious than 24 carat solid gold, and so, they need to be used with the utmost cleverness and skill. If you so wish, you can also hire someone to do it for you. Hint hint.

Twitter is an absolutely amazing tool in the hands of a person who wants to promote a product or a service or even a cause. Use these tips and enjoy a large following!

Blog World 2010

The speakers at Blog World 2010 are hot this year.

Scott Stratten from unMarketing opened the conference this morning with some great key messages:

– Make your blog mobile. It’s the NOW.
(If you only have a few people now, think how you alienate them by not having a mobile-friendly blog)
– Blog only AWESOME.
(Want the blog to be shared? Who shares non-awesome blogs?)
– Stop with the Pop-ups and Captcha’s.
(These are like punching people for business.)
– Tweet every single day
(Sound like overkill? People talk everyday… be a part of the conversation.)

If you can’t be in sunny Las Vegas, bookmark this page and come back for the next 3 days to check out the latest LIVE keynote presentations for free. See the schedule below of what’s left.

The BlogWorld & New Media Expo 2010 Keynote Presenters

The times below are PST/CST/EST.
Thursday October 14:

  • 2:45/3:45/4:45 PM: Keynote: Convergence of Media and the Future of Unscripted Drama on the Web (Brian Solis, Mark Burnett)
  • 5:15/6:15/7:15 PM: Keynote: Behind The Wristband: How LiveStrong Evolved From A Cause To A Movement (Rohit Bhargava, Doug Ullman)

Friday October 15

  • 8:45/9:45/10:45 AM: Keynote: State of Digital Communications in Politics (Mark Penn Karen Hughes, Hugh Hewitt)
  • 5:30/6/6:30/7:30 PM: The Future of Web Video (Susan Bratton, Jim Louderback, Dick Glover, Dermot McCormack)

Saturday October 16

  • 9:30/10:30/11:30 AM: The 7 Harsh Realities of Blogging for Bucks (Darren Rowse, Sonia Simone, Brian Clark)
  • 5:00/6:00/7:00 PM: “New Media LIVE!” Talk Show

Watch BlogWorld Keynote Presentations LIVE, powered by Ustream.

Opinions Mean Everything

When you were growing up, you probably heard someone say,

“Don’t worry about what other people think.”

Or at least, I heard this growing up in North Carolina. Maybe it was because I was a dork, who knows. I even hear it at personal development programs I attend every year for T. Harv Eker, Chet Holmes, Robert Kiyosaki, Blair Singer, Tony Robins…(great trainers and business coaches that I highly recommend)

And in that context – it’s right. People’s opinions are reflections of themselves and have nothing to do with you. But what about when it comes to your business? Does that change the dynamics? You bet it does.

When people voice out their opinions on the Internet – that’s your reputation on the line.

Do you monitor your reputation? Monthly, Weekly, Daily? If so, great, how are you addressing it? If not, why not, people love you and people hate you. It might be good to find out what they are talking about. And if there is no chatter – well, then your business is not really in business, is it?

Contact Social Experts

Let us know how we can best serve you.