April 15, 2011 Jeremy

Make Your Blogs Work

There are many possible marketing devices on the internet these days, and blogs are one of them. While almost everyone has a blog, what most people don’t realize is that these can also be turned into the most amazing marketing tools at your disposal.

Assuming that you know the basics of blogging, let’s understand how this is to be achieved:

  • One versus many – Contrary to marketing via social media or websites, blogs should only be about a single product. The reason for this lies in the dynamic nature of blogs. A blog gets updated every day/week and works to create links in the minds of people. This is why it is essential to make sure that the blog is only about a single topic or theme, which in turn should be relevant to your business. By contrast, if too many topics are used, the overall impact is weakened and frittered away.
  • Quality versus quantity – While it is true that people visit blogs for information and to read something useful, it must also be stressed that too many lengthy blog posts tend to get ignored. What it comes down to is that people are always hard pressed for time and don’t want to get caught in reading too much. Therefore, it stands to reason that your blog posts should be short and crisp and a delight to read. Don’t let it bother you if you have to spend a substantial amount of money to pay good copywriters – it’s going to be worth every penny you spend.
  • Focus versus variety – A balance needs to be struck when it concerns the voice of the writing that goes live on the blog. In an attempt to make a blog post funny—which, by the way, is a very worthy aim—some people end up making the message so diluted that it doesn’t work at all. A certain amount of seriousness and professionalism is necessary to ensure that serious prospects and marketing professionals read your blog to capture the opportunity when presented. At the same time, too much of the serious stuff will make the blog dry, so you should try to lighten the mood whenever you can.
  • Be regular (No, not on the toilet. Note the balance of humor. )People who follow your blog look up to it as a source of inspiration and information. Therefore, this works not only to your advantage, but also deems that it is your duty to keep posting regularly on the blog, preferably every 3 days or so. This is the ideal span for the blog post to linger in the minds of the people and be replaced by another one when its time is up. This is also helpful in making the blog appear in the top search rankings.

The blog is a powerful medium of expression and marketing, and these pointers will help you get the most out of your blog. At eRocketFuel, we help you extract the most from your blog.

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