If you own a website, you are naturally concerned about the amount of traffic it pulls. If the traffic is not that good, what are you supposed to do?
Consider for a moment how people get to know of a website – through search engines, of course! Yes, there are other avenues as well, but overall, it is only while searching for something that a person stumbles upon a website and later starts telling people about it. Therefore, it is important that you aim for a better search engine ranking.
So, how to go about doing this falls under searching engine marketing? Here are a few strategies to help you out:
- Content – This is the very first basic of any good website. The content that goes on it, speaks to people on your behalf. It is imperative, therefore, for the first impression to be as good as possible.
The content on your website should be short and crisp, because when people visit a website, they don’t do so with an intention to read lengthy articles. At the same time, the writing should be compelling enough to make them feel that their time has been well utilized, and that some concrete solution to their problems is being offered; which is why you should hire only the best copywriters for your website, even if it costs you more than what you had planned.
- Keywords – Keywords and key-phrases are what a user is expected to type in the search engine when looking for information. Therefore, in search engine marketing, we attempt to make good use of them. Specific keywords are to be used in the text, the header, the title, as well as in the meta tags. It is so because when your website is picked up and read by a search engine, it’s not only the text that gets read. If the keywords are used and included in the right places, it will receive a higher ranking.
- Ads – The next thing to be done is participate in ads. Google Analytics is a wonderful system of earning through advertisements, and you can also participate in the keyword bidding process. This will make your website name appear in the search engine advertising when a related keyword is searched for. This ultimately has a huge impact on the amount traffic making its way to your website. You may also hire some professional to do this for you.
One final word of warning: keywords and text do not always gel well together. Consider, for instance, what would happen if you have to use the keyword ‘plumbing service’ ten times within 200 words – the text would read very awkward! Such practices are also not taken kindly by the search engines. So, it falls on you to strike a balance when it comes to creating keyword based writing.
Using search engine marketing, there is no limit to how popular you can make your website. Just keep following these practices and notice the gains in traffic to your website!