February 14, 2011 Jeremy

Twitter Marketing Demystified – How to Make it Work for You

Who hasn’t heard of Twitter these days? Within an incredibly short time, this fancy concept has now become hugely popular and has led to Twitter becoming one of the top online networking sites.

For the average user, Twitter allows small doses of information that can prove useful when it comes to saving time in today’s busy world. It is also an amazing marketing tool if you know how to use it that way.

Almost everyone has a Twitter account now, but hardly anyone uses it regularly. The reason for this is that Twitter demands the skillful use of words, which is something not all of us are gifted with from the very start.

However, there is no need to lose heart. We’ll tell you how to go about making Twitter work for you in very simple terms. So the next time there is something you have to offer, you can do the marketing on your own via Twitter! Let’s get down to the basics:

Say only what you mean – It is easy to be carried away by all the excitement, but don’t think that people can let anyone get away with promising anything and delivering nothing. While there is a lot of information out there on Twitter, you must exercise some discretion when you post your tweets. Making false claims might win you some points in the beginning, but people are going to forget you as soon as they find out the bitter truth about your bloated claims.

Don’t overdo it – Since there is a limit of only 140 characters, don’t try to overdo everything. There’s only so much humor, information, and pep that can be inserted into a tweet. Keep your tweets to the point and do try to be a little funny sometimes. However, remember that at the end of the day, people are looking for solid information, and that they respect the source it comes from.

Step outside the circle – Every once in a while, you should be tweeting about things that have nothing to do with your blog at all. Granted that most of the time, people are interested in your blog and would be willing to follow links that lead to your blog, but you also need to realize that it is important to rope in other people as well. Many connections are generated when people with apparently nothing to do with your blog get attracted to a particular post and ultimately help in spreading the word.

Choose your words well – Since there are only 140 characters you can post on Twitter, pay a lot of attention to what and how you are writing. In the world of Twitter, words are more precious than 24 carat solid gold, and so, they need to be used with the utmost cleverness and skill. If you so wish, you can also hire someone to do it for you. Hint hint.

Twitter is an absolutely amazing tool in the hands of a person who wants to promote a product or a service or even a cause. Use these tips and enjoy a large following!

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